What is visual problem solving? Truth be told, most of us use it every day. It has been so ingrained in us from childhood that by the time we are adults we hardly notice it.  Designers, Illustrators and anyone else who needs to solve problems use visual tools. Visual problem solving allows us to see relationships that don’t often exist on spreadsheets and technical briefs.

Storyboard Process Sketch

I first learned to use visual tools working as an illustrator.  As a big believer in processes, I would go through a ritual of turning prose into a word puzzle that would morph into sketches and evolve into a formal idea. By using this visual method it is easy to let your mind make connections and play with metaphor subconsciously. This is the method I still use today – the process is the same but the results are much different.

Most people are aware of brainstorming, and much of the business world is familiar with the mind map. In many cases these tools allow people to grasp concepts and deduce structure well enough to get past simple dilemmas. What are some other techniques that can help us solve more complex problems?

When I was teaching, I dedicated a whole section of my classroom time to Walt Disney. Disney is credited with the creation of one of my favorite innovations of the 20^th century – the storyboard. With this way of presenting ideas, Disney created a pre-visualization technique that would allow for a visual audit of a story shot-by-shot before any actual production took place. This created an environment that opened up tremendous possibilities. Ideas and theories can be tested and implemented opening up endless possibilities for animators. Storyboarding is not just for animation. Any process can be broken down into a storyboard; each stage can be moved, edited, and analyzed critically, without much interruption. No idea is a bad idea in well-storyboarded animation, because nothing is wasted.

Like most artists I carry a sketchbook. Not everywhere I go, but there is always one fairly close by. In this we are not alone: engineers, researchers, doctors and scientists all rely heavily on documenting notes by hand in a physical book. The power of the sketchbook lies in its role as both a live document and a historical one: it allows us to revisit data, explore alternative compositions and configurations, add and subtract elements, and review partial thoughts – then walk away. A sketchbook is an excellent way to save solutions for problems you’ve yet to encounter. Like a sketchbook, flip pads or charts are also very useful; this large-format communication tool that allows you to quickly show your idea and its casual format encourages others to add thoughts of their own. It’s a very effective collaborative tool for rapidily sharing ideas.

Everyone’s processes will differ slightly, and that’s a good thing. Some rely on the white board, some like to work digitally. There is no wrong or right way to use visual tools. But I guarantee that the more you use them, the more successful you will be using them, just like anything. If you are comfortable with a tool you will be more productive with it, but your comfort should not deter you from experimenting with other methods. Sometimes these experiments in other mediums lead to unexpected creative solutions.

There are many visualization techniques that support problem solving, and all use images to communicate. Essentially, that is all that you need. Even with rudimentary drawing skills, it is still possible to document and analyze within a group. It is in the group setting where creativity blossoms; suddenly one person’s perspective can be seen by all. Ideas are shared and refined, oblivious roadblocks from one perspective can be helpful solutions from another. Sharing and communication are the keys to solving complex problems, whether it is an illustration or figuring out where your next customer is coming from. Grab your pens, markers, and post-its and I’ll meet you in the break room.

Christopher C. Fick is the Art Director at the National Center for Manufacturing Sciences; with a background in both manufacturing and visual design he is looking to bridge the gap between the creative and technical fields.
Check out www.ncms.org/CreativeSolutions for more information.

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All my life I have been blessed with having a creative mind. However, like many creative, my teachers and counselors had a different opinion. Now, I find that my ways of thinking are more of an asset than a hindrance. Being labeled a “creative” in a sea of technicians can be intimidating at times, but there is one equalizer that I find comforting – Communication. When technical minds get together they can easily talk to one another about complex concepts using jargon and tech-speak without too much trouble. When they have to pitch an idea or concept to a new audience they often turn to the “creatives.” It’s our job to make sure their ideas and concepts are clearly illustrated, as complex ideas are much easier to understand when they are shown rather than told or read.

Stereotypes over the years have created a rift between creative thinkers and technical thinkers with categorizing both as either right or left brain thinkers. Today we know enough about how the human brain works to say that we all process information the same, with both sides of our brains, there is no right/left paradigm. As businesses evolve with the idea that this paradigm no longer exists, the visual world is making its way into more and more board rooms.

Many successful companies have been aware of the power of design for a couple of decades. There have been many studies over the years stating the effectiveness of visual thinking and using symbolism to communicate.  Some companies use these concepts very well and are rewarded when they do.

If you look closely you can see it; a shift, the web and its sister technologies have done enumerable things to bring us to where we are today. Businesses that couldn’t have existed 20-years ago are flourishing and making old business models obsolete daily. Tools and capabilities never imagined possible are now commonplace. All of these rely on design and the visualization processes and techniques to communicate. Our world has become a highly visual space.

This shift has been steadily building over the past decade or so, design and creativity are used more and more to solve complex business problems. Companies like Autodesk are pioneering new visual ways to virtually design and test products in real-life scenarios, using design and simulation throughout the engineering process instead of just at conception. Visual meetings which have been in vogue since the 1980s in companies like Hewlett Packard, Apple and Nike, are becoming more popular. Products like Smart Boards and Presi are proving effective ways to communicate to new and diverse audiences.

As the old adage goes, image is everything, and in an ever more mobile and connected world perceptions weigh on consumers. If those consumers are looking for the latest in handheld gaming or looking for a supplier of a new composite material, how your product and company is perceived will inevitably contribute to its success or failure.

Design thinking allows you and your team to visualize connections where none previously existed. It helps your entire team see all things at all times. It brings people together to collaborate on problems. It puts everyone on the same page and allows brainstorming through entire projects.

One of the first ways you learned to communicate was with a crayon. Embrace the creativity inside of you and draw, doodle, sketch and share. Don’t hide your creativity in meetings and over teleconferences; share it, you never know where a simple doodle might lead.

Christopher C. Fick is the Art Director at the National Center for Manufacturing Sciences; with a background in both manufacturing and visual design he is looking to bridge the gap between the creative and technical fields.
Check out www.ncms.org/CreativeSolutions for more information.

The post Creativity Embraced appeared first on National Center for Manufacturing Sciences.