Virtually Perfect is the key to products being both innovative and lean in the 21st century. Virtual products, which are the digital information about the physical product, create value for both product producers and their customers throughout the entire product lifecycle of create, build, sustain, and dispose. Both product producers and users will need to change their perspective of products being only physical to a perspective of products being dual in nature: both physical and virtual. Dr. Michael Grieves, the pioneer and internationally recognized thought leader in the field of PLM, extends the concepts of his first book, Product Lifecycle Management: Driving the Next Generation of Lean Thinking deeper into the realm of producing value for product producers and users alike.
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