In an age when corporate survival often depends on robust, innovative strategies, companies are increasingly turning to mechanisms that provide effective planning and prognostication for the future. After all, why devote resources to a strategy without knowing where it will take the organization? Technology roadmapping helps companies answer critical “what, why, how and when” questions related to their manufacturing strategy, allowing them to formulate their strategic plan using a comprehensive and thoughtful approach. But not all roadmapping exercises are created equal – and a bad map is worse than no map at all.
The National Center for Manufacturing Sciences has developed a methodology for roadmapping that brings a holistic and proven approach to the discipline. Created through a collaborative project with IBM, Lucent Technologies, GM, Ford, Motorola, Kellogg’s, Kraft Foods, Coca-Cola, Siemens-Westinghouse, Baxter Healthcare, and Roche, the NCMS Roadmapping approach specifically targets technology management issues. Organizations can utilize NCMS Technology Roadmapping services to smoothly integrate their manufacturing technology strategic plan with their overall corporate business plan. Customers find the process is extremely valuable because of the buy-in required from cross-company participants. The structure of NCMS Roadmapping allows all stakeholders to see the entire system, rather than just their own individual “silos,” leading to innovation in solutions and greater understanding of the organizational ecosystem.
NCMS facilitates two sessions, each lasting two days, either on site or at our facility in Ann Arbor, Michigan. Utilizing a cross-functional team of the experienced roadmapping experts, the process produces a comprehensive set of roadmaps which address key business and technology planning areas:
- Strategy and mission
- Customer drivers and applications
- Competitive position
- Capability drivers
- Targets and priorities
- Manufacturing skills and architecture
- Capability and technology element evolution
- Action planning
- Technology investment mapping
- Risk mapping
One of the many roadmapping success stories is Koops, a Michigan-based engineering firm that designs and builds automated assembly systems, robotic equipment and cells, vision inspection tools, and various test systems. Faced with a downturn in the automotive sector – its primary client – Koops decided to invest in a strategic planning initiative that would allow the organization to expand its client base into new areas such as aerospace and defense contracting. NCMS experts roadmapped Koops toward a strategic vision for growth and diversification.
The Koops roadmapping process identified competencies and opportunities in the target sectors. With the help of the mapping activity, Koops was able to identify an effective strategic approach to developing business with new clients, allowing the firm to actively and successfully pursue its target industries. At a time when many companies, particularly in the manufacturing sector, are downsizing or folding completely, Koops has been able to commercialize exciting new technologies, diversify its client base, and add several new jobs.
NCMS is currently working with 19 members of National Fluid Power Association (NFPA) to complete a Technology Roadmap for the fluid power industry. The work is generating an action plan of research objectives and strategies to achieve technology advancements in hydraulics and pneumatics.
NCMS Roadmapping can help your organization create a roadmap to achieve mission-critical success goals in an uncertain economic time.
- Develop a better strategic plan for equipment and facilities
- Create of long range strategic vision
- Diversify client base and expand business opportunities
- Coordinate all corporate planning initiatives
- Capitalize on internal capabilities and competitive edge
- Plan for lifecycle maintenance
- Address support requirements for new technologies
- Create metrics and tools to help track roadmap objectives
For more information please contact:
Alissa Roath (734) 995-3457 or alissar@ncms.org
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